Collection: Heart of North

Heart of North

Heart of North is more than a clothing brand – it is a symbol of community, sustainability and Northern pride.

Founded in Luleå in 2023 with the vision to create stylish, functional unisex garments that reflect the power, silence and beauty of Norrland. The clothes are just as suitable for mountain hiking as for everyday life and should always feel authentic and timeless.

Each garment is carefully designed with a focus on fit, quality and meaning. Many products are made from organic or recycled materials – a way of taking responsibility for both people and nature.

Heart of North is for those who value simplicity, sustainability and Nordic design with heart. Here, fashion is not about trends, but about clothes you can really stand for – from coast to mountains, with community and kindness at the center.